Ethan Camarillo
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Ethan Camarillo
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Branding
Utopos
Branding
Utopos
Client
Personal Project
Discipline
Branding
Status
In Progress
Background
Utopos is a digital archive of the past. The long-term goal is to build a visual identity that encapsulates the Art Deco, Streamline Moderne and Nuclear Age design movements.
Challenge
The key challenge in the process was creating a visual language that combined three very distinct styles in American design history.
The key challenge in the process was creating a visual language that combined three very distinct styles in American design history.
The key challenge in the process was creating a visual language that combined three very distinct styles in American design history.
Strategy
The name Utopos has two meanings: the good place and the place that cannot be. Rather than focusing on complete historical accuracy, I tried to blend all of the movements together. The ultimate goal was to create a sense of nostalgia for a time I have never experienced, while acknowledging that such a past may never have existed.
The name Utopos has two meanings: the good place and the place that cannot be. Rather than focusing on complete historical accuracy, I tried to blend all of the movements together. The ultimate goal was to create a sense of nostalgia for a time I have never experienced, while acknowledging that such a past may never have existed.
The name Utopos has two meanings: the good place and the place that cannot be. Rather than focusing on complete historical accuracy, I tried to blend all of the movements together. The ultimate goal was to create a sense of nostalgia for a time I have never experienced, while acknowledging that such a past may never have existed.
Solution
Solution
I started with the Dark Deco style, borrowed from Batman the Animated Series and Mad Men promo material. It focuses on the transition between the sharp, angular geometry of the Art Deco movement and the bullet shaped forms of the Streamlining era.
I started with the Dark Deco style, borrowed from Batman the Animated Series and Mad Men promo material. It focuses on the transition between the sharp, angular geometry of the Art Deco movement and the bullet shaped forms of the Streamlining era.
I started with the Dark Deco style, borrowed from Batman the Animated Series and Mad Men promo material. It focuses on the transition between the sharp, angular geometry of the Art Deco movement and the bullet shaped forms of the Streamlining era.
Branding
Modulation Station
Branding
Doxa
Branding
Modulation Station
Branding
Doxa
Branding
Modulation Station
Branding
Doxa
Contact
Let’s start a conversation
© Ethan Camarillo 2025
Contact
Let’s start a conversation
© Ethan Camarillo 2025
Contact
Let’s start a conversation
© Ethan Camarillo 2025