Ethan Camarillo
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Ethan Camarillo
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Branding
Doxa
Branding
Doxa
Client
Doxa
Discipline
Branding
Status
Completed, 2024
Background
Doxa is a startup focused on making crypto accessible and fun. They build engaging platforms that break barriers and change the way people think about global narratives.
Challenge
The team had two constraints early on: the color palette and the "retro-futurist" aesthetic. Initially, I was concerned that it might not be appropriate, but the research proved otherwise.
The team had two constraints early on: the color palette and the "retro-futurist" aesthetic. Initially, I was concerned that it might not be appropriate, but the research proved otherwise.
The team had two constraints early on: the color palette and the "retro-futurist" aesthetic. Initially, I was concerned that it might not be appropriate, but the research proved otherwise.
Strategy
Retrofuturism is largely based on the Streamline Moderne design movement. I spent a lot of time uncovering the motivations behind the work they were producing in the '40s. The futurists were focused on tearing down all that was traditional and static, while making the world more engaging and optimistic. This idea perfectly aligned with Doxa's mission statement.
Retrofuturism is largely based on the Streamline Moderne design movement. I spent a lot of time uncovering the motivations behind the work they were producing in the '40s. The futurists were focused on tearing down all that was traditional and static, while making the world more engaging and optimistic. This idea perfectly aligned with Doxa's mission statement.
Retrofuturism is largely based on the Streamline Moderne design movement. I spent a lot of time uncovering the motivations behind the work they were producing in the '40s. The futurists were focused on tearing down all that was traditional and static, while making the world more engaging and optimistic. This idea perfectly aligned with Doxa's mission statement.
Solution
Solution
The final mark communicates Doxa's position as a change-maker in the industry while retaining a sense of playfulness and excitement. The logotype is set in Sharp Sans Display No.1. It has a similar feel to Futura, but it is a little more whimsical.
The final mark communicates Doxa's position as a change-maker in the industry while retaining a sense of playfulness and excitement. The logotype is set in Sharp Sans Display No.1. It has a similar feel to Futura, but it is a little more whimsical.
The final mark communicates Doxa's position as a change-maker in the industry while retaining a sense of playfulness and excitement. The logotype is set in Sharp Sans Display No.1. It has a similar feel to Futura, but it is a little more whimsical.
Branding
Utopos
Editorial
Celluloid
Branding
Utopos
Editorial
Celluloid
Branding
Utopos
Editorial
Celluloid
Contact
Let’s start a conversation
© Ethan Camarillo 2025
Contact
Let’s start a conversation
© Ethan Camarillo 2025
Contact
Let’s start a conversation
© Ethan Camarillo 2025